It's been a crazy few weeks, but I'm excited to announce that I'm up and running in my new Troy studio. Here’s a quick update on what I’ve been working on and some thoughts on running a small business.
Since my last update, the furniture has been delivered and assembled! Yes, I outsourced the furniture assembly. Me spending 3 days fiddling with boxes and instructions doesn’t make sense.
As a business owner, it’s critical to recognize when it makes sense to outsource. I try to outsource tasks when there’s something else I can be doing to build the business. Remember the idea of opportunity cost from economics? Bookeeping, for example, is a huge mental drain on my energy and time and I bring no additional value to the process. I can better use that time to generate new business through marketing efforts — blogging, networking or generating social content. Most importantly, that extra time is spent serving my clients — that’s why they hired me.
On Spreading the Word
Press releases have been submitted. Yes, some might say a traditional press release is out of touch with current media trends, but I believe in reaching people in the channels they already read. With a big corporate audience, press releases make sense. Plus, as a member of the Troy and Rochester Chambers, I can submit a press release as part of my membership.
I’ve updated the address in my Google Business listing and Chamber directories. Having a dedicated local presence is great for SEO — so I wanted to make sure to leverage that benefit as soon as possible.
On Soft Openings
I don’t think anyone is every 100% ready when opening a business. There’s always some little detail that could use additional attention. But the perfect opening that never happens benefits no one. So, my scheduling software is updated which means you can book an appointment in the new space right now! As I get settled, additional appointment availability in February and beyond will be coming!