Meet Mary of Troy Web Services
Based in Troy, MI, Mary was in need of a new headshot as she expands her marketing efforts. We connected at first through Instagram, but happened to meet at a networking event soon after.
Scott Lawrence: Tell us about your business.
Mary Alore: I help business owners grow their business by utilizing the power of the internet. My focus is on helping companies with website design, social media marketing, email marketing and blogging to reach, connect and engage with new and existing customers.
My services range from helping business owners DIY to entirely managing their entire online presence.
What’s unique about how you do what you do?
I have a passion for the hard-working business owner. I grew up in my family’s food service business and understand the sacrifices that business owners need to make to grow and maintain a successful business.
I work hard to deliver the most effective and efficient solutions to make the business owner successful without adding an additional task on their already full plates.
What’s the one thing most people don’t know about your business or industry, but should?
There is a misconception that once a business builds a website, posts to social media or writes a blog post that they are done. There is a “set it and forget it” mindset. Unfortunately, in today’s dynamic online marketplace new content is pushed out to the internet at an astounding rate. In fact, there are approximately 3.8 million blog posts published every day (data as of March, 2018.)
Websites, social media and content, in general, must be updated regularly. Consumers are keenly aware of the difference between new and old material. When an online visitor views old content they think the business just doesn’t care about new customers. A business website has seven seconds to make an impression. Within seven seconds the customer has decided to stay or leave based on that quick first impression.
My goal is to help business owners capture the attention of online visitors and retain them with engaging content and images.