Google Features My Detroit Headshot Photography Business
I’m thrilled to finally share some big news—my headshot photography business was selected to be part of Google’s 2024 Economic Impact Report! Each year, Google highlights a small group of businesses across the country that have found success using its tools. This year, only 52 were chosen, and I’m honored to be one of them. In fact, I’m on the top of Michigan’s page!
On Using Digital Tools
When I started my studio over a decade ago, I realized pretty quickly that showing up online was everything. SEO became one of the most important tools in my kit. I blogged regularly (and still do) because I knew that’s how people found local services like mine. Over time, that expanded into YouTube videos—mostly quick, helpful tips to help clients feel more confident heading into their headshot sessions.
It’s been amazing to see how far those little videos have traveled. And as my business has grown to serve larger companies and organizations, that YouTube presence has become a real trust signal. These days, having a solid YouTube channel is almost like having written a book.
I also never thought I’d be managing Google Ads campaigns—but here we are. And honestly, I’m glad I leaned in. Paid search has been one of the most efficient ways to connect with the right clients, at the right time.
Last, but certainly not least, I’m increasingly experimenting with ways to integrate AI into my business. Gemini and Notebook LM are super helpful for all sorts of things when it comes to running any business (especially a very small business without a staff).
Working With Google
So when Google reached out, I thought it might be a scam—because really, who gets a call from Google? But it was legit. They interviewed me, organized my story, and even sent a photographer to capture BTS content during a typical client session. This was a real treat. Even as a professional photographer, it’s a chore to crank out good content of myself.
One of the highlights of the process was traveling to Washington, D.C. for Google’s Small Business Summit. I met amazing entrepreneurs from all over the country, including Mollie from North Dakota and Travis from my home state of Ohio. We swapped stories, shared lessons, and found out we had more in common than we expected. We also spent time with several Google Executives who were eager to hear our stories, challenges and successes.
What’s Next
The tools available to small businesses today are more powerful—and more accessible—than ever. It’s moving fast, sometimes scary fast. But I wouldn’t be where I am today without embracing new technology early on, and I’m excited to keep pushing forward. Thanks to Google and all the Googlers I met and worked with along the way. I can’t wait to see what the next decade brings.
