Here’s an idea: Instead of spending most of your time filling out forms at a primary care doctor visit, and maybe five minutes with the doctor, why not spend an hour with your doctor? Yes, I was intrigued too.

Dr. Phil, of Paradox Health in Rochester Hills follows the direct primary care (DPC) model, one of the few providers around Detroit. It’s essentially the family doctor model that your grandparents likely had — but don’t think of it as old fashioned.

Dr. Phil’s model is concierge medicine at its best. If you’re fortunate enough to have health insurance these days, you know that the majority of the time you spend in a doctor’s office involves insurance paperwork. So little of your appointment is actually spent with your doctor.

DPC changes all that. For an affordable monthly membership fee (less than your cell phone bill!), you can see Dr. Phil as much as you need to, and have access to him via phone, text, and email. Want to spend an hour reviewing your blood work? He’ll be more than happy to do that with you. If you’re intrigued, give him a call!If you’re intrigued, give him a call!

Personal Branding Photography

Given that DPC is a new way of thinking about primary health care, getting the word out is critical, so I’ve been helping Dr. Phil on a few fronts. Photography, for starters.

With a variety of marketing channels (as with any small business), Dr. Phil needs a modern image that works online, in print, and in social media. As a small operation, he very much is his practice. So whereas a doctor in a large practice or hospital system might hide behind an outdated headshot, Dr. Phil needs to be front and center. Check out some of the images we made during his recent portrait session.

And Video!

But we didn’t stop with headshots and portraits. Getting the message out in this case requires video. He wanted to record a couple intro videos for his site explaining more about the model and his practice — the ‘why’ he does what he does. Check out the first clip here. Dr. Phil scripted these videos himself and knocked them out in a few takes. But we’re not all that lucky, so don’t worry if you need a hand.

On his own, Dr. Phil has supplemented these clips with patient testimonials. If you don’t have the resources for a full production crew, this a great way to do it.

With my YouTube revival lately, I’m excited to offer some essential video services to help my clients augment their still images. If you’d like to learn more about what we can do on the video front, drop me a note. And of course, I’m always happy to chat about a headshot session.

Our health care system is far from perfect, but I think Dr. Phil’s work is exactly what we need more of. It was a privilege to help him spread the word. If you’re even the least bit curious, give Dr. Phil a call.